DeepFake: As AI Rolls Out "Long-Term Memory", How Do You Avoid Being Digitally Cloned?

2025-10-26 · By Liu Hongli · Harmonized Intelligence · Column Article No. 5

" Technology was meant to serve human convenience, yet once boundaries are breached it may degenerate into a tool for fraud!"

In October 2025, China's AI industry reached a landmark moment: leading products rolled out 'long-term memory' features in quick succession, shifting the technological competition

On October 16, Alibaba's Qwen officially launched the 'Qwen Chat Memory' feature, completely breaking the traditional dialogue system

Almost in sync, ByteDance's Doubao updated its 'Memory Feature FAQ' on October 10, further clarifying its memory rules and boundaries. According to t

These two key developments were not isolated events. Combining MIIT public data with industry analysis, earlier Kimi, Zhipu, and other vendors had already completed internal testing of memory features, while

01 The Boundary Dilemma Between AI Assistants and Digital Clones

Behind the fervor of technology deployment lies the hidden worry that the core difference between AI assistants and digital clones is gradually being blurred. The two should have a clear dividing line: the former is tool-based service

The essence of an AI assistant is a 'personalized tool,' and its memory function serves efficiency gains. As the application scenarios shown in Doubao's official FAQ illustrate: when a user tells it

A digital clone is entirely different; its core is 'identity substitution,' and AI memory happens to provide it with precise material. The most typical case comes from 2025

When an AI assistant legitimately records a user's voice habits, family relationships, life preferences, and other information, will these memories become a 'material library' for digital clones? Techno

02 The Real Problem: From Technical Contradiction to Ethical Dilemma

The large-scale rollout of AI memory features has not only brought the dividend of efficiency gains, but has instead caused the core contradictions and ethical loopholes hidden behind the technology to erupt all at once. From B

I. The Core B-end / C-end Contradiction: The Opposition of Efficiency and Security

From a first-principles view, the essence of AI memory is 'information reuse,' yet different user groups have utterly different needs and bottom lines for 'reuse,' forming three sets of

The rigid demand of B-end 'compliance audit' vs. the basic appeal of C-end 'privacy control'

For B-end industries such as finance and law, the 'traceability' of AI memory is a hard requirement. Taking the lawyer community as an example, when handling cases they frequently need to record parties'

But C-end users' appeal is exactly the opposite: ordinary users worry more that 'memory' becomes 'surveillance.' Users fear AI's 'implicit collection' of information:

The positive-correlation trap between 'breadth of remembered information' and 'intensity of fraud risk'

The value of AI memory should come from 'remembering much and applying accurately,' yet the more information is remembered, the higher the risk of abuse — this is the most thorny contradiction at present.

When the content of AI memory extends from 'coffee preference' and 'travel plan' to 'voice habit' and 'kinship title,' and is compounded with mature audio-video simulation technology

The convenience of 'cross-device sync' vs. the security boundary of 'cloud storage'

Another core need of C-end users for AI memory is 'cross-device sync': on the commute, say into the phone by voice 'make a Yunnan travel plan on Wednesday,' and at home

But behind the convenience lies a hidden data-security risk. Cross-device sync relies on 'cloud storage,' and once the cloud database suffers a hacker attack or internal leak, users' memories

II. The Ethical and Legal Dilemma: From Cognitive Bias to a Vacuum of Responsibility

Before the technical contradictions are resolved, ethical and legal dilemmas follow one after another: AI memory is blurring the boundary between 'tool' and 'person,' and also exposing the current

Cognitive controversy: hyper-realistic interaction makes users mistake a 'tool' for a 'mirror'

The combination of AI memory and realistic technology is causing severe cognitive bias in users: more and more people cannot distinguish 'AI's simulated response' from '

An experiment published by MIT shows that AI tools will significantly lower brain activity levels, weaken memory, and even create 'cognitive inertia.' Long-term dependence will also

The domestic situation is equally severe. When communicating with Doubao, users even confide marital conflicts and financial difficulties, completely forgetting that 'this is just a memory-storing

Vacuum of responsibility: the double loss of the right to privacy and the right to identity

AI memory is becoming a 'new carrier' for violating personal rights. In October 2025, the State Administration for Market Regulation announced a real case: a company founded only

In October 2025, the State Administration for Market Regulation for the first time explicitly listed 'using a public figure's AI likeness for commercial livestreaming without permission' as a violation under the 'Internet Transaction Supervision

Is this protecting celebrities? What should ordinary people do? There seems to be no answer.

03 Anchor the Boundary by Positioning the Technology, Let Humans Lead in Guarding Ethics

Technology itself is never absolutely 'good' or 'evil'; what truly defines its value is the positioning and boundary that humans give it. The essence of AI assistants and digital clones

Thus, the rollout of AI memory features must anchor 'two non-oversteps': do not overstep the core positioning of tool service, avoid alienating technology into 'substituting for humans'

As 'the father of deep learning' Geoffrey Hinton asked at the 2024 AI Ethics Forum

Making AI clever is a capability leap at the technical level, such as optimizing memory precision and improving clone realism; making AI kind is the boundary at the ethical level

Author: Liu Hongli, Senior Strategy Advisor and AI Enterprise Application Consultant

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