"Irreplaceable household ubiquity makes the TV naturally the core entry point of the AI age."
2025 marks the centenary of the television's invention. Over this century, the TV's status as the family's core terminal remains solid. AVC data shows China's installed internet-TV base is projected to reach 680 million units in 2025, possibly exceeding 800 million in an optimistic scenario; CSM Media Research data shows that in 2024 the TV big screen reached 1.25 billion viewers, the living-room big-screen power-on rate kept rising, and viewing time of younger audiences aged 15–44 rebounded markedly versus prior years.
This irreplaceable household ubiquity makes the TV naturally the core entry point of the AI age. Through the deep empowerment of the Yunfan AI large model, Changhong is turning this entry advantage into tangible smart-hub capability, redefining the TV's core value in the smart home.
01 The First Principles of AI TV: The Family Emotional-Interaction Hub
The foundation of the TV as a family entry point rests on its unique physical attributes. Spatially, the living room is the core scene of family activity, hosting 78% of family interaction time—a public-space quality that the private smartphone cannot match.
The first principle of the TV industry has never been the "parameter race of display technology" but "being the emotional-interaction medium of the family public space, efficiently connecting content and family and carrying a sense of life ritual." The core contradictions facing traditional TVs are as follows:
1. The Fragmentation Dilemma of the Content Ecosystem: Broken Experience from Cross-APP Barriers
The core task users hire a TV for is "seamlessly getting desired content," but traditional TVs' APP-island effect completely blocks this: industry research shows users average switching multiple apps to finish content filtering, and if TV AI stays at single-app control, it cannot solve the core contradiction of "precise navigation in the ocean of content."
2. The Lack of Emotional-Value Supply: The Loss of Ritual from Technological Coldness: The TV was once the core carrier of family ritual (e.g., Spring Festival Gala gatherings), but the functionalization tendency of the smart era stripped its warmth: research shows family co-viewing time fell from 12 hours weekly in 2019 to 7.3 hours in 2024, with "each scrolling their own phone" replacing collective entertainment.
Today, with smart TVs widespread, most products still fall into the "AI feature piling" trap—equipped with voice interaction yet failing across apps, boasting smart recommendations yet unable to understand vague needs, leading complaints to center on "AI features being flashy but hollow."
02 Changhong's Yunfan AI: Using AI to Dissolve the Original Contradictions
The TV entry empowered by Yunfan AI is achieving a value leap from functional tool to intelligent partner. At the tool level, the TV's core value upgrades from content playback to a task-execution center. Traditional TVs need active user operation, while Changhong TVs with Yunfan AI can anticipate needs: after detecting a user watched fitness programs at 8 p.m. for three consecutive days, it auto-pushes related courses and adjusts screen angle; via UWB sensors locating the user, it auto-adjusts volume and picture parameters. Injecting emotional value makes the entry warmer. Changhong Panda AI TV's 24-hour companionship system turns cold technology into emotional connection—waking users with the weather forecast in the morning, reminding them to look into the distance during work breaks, playing sleep music and turning off lights at night. This anthropomorphic interaction makes young users feel "the TV understands me better." Especially in empty-nest households, the TV's emotional companionship matters greatly. The accumulation of data value gives the entry memory and evolution ability. Unlike the phone's personal data, the TV collects family public data—viewing preferences, health metrics, consumption habits—which Yunfan AI analyzes to form a unique family profile. Changhong AI TV's "memory" function can save three years of usage records, realizing a "thousand-people-thousand-faces" service evolution.
Yunfan AI brings Changhong not only a technology upgrade but a redefinition of "what a TV is." When the TV can remember an elder's medication time, understand a child's learning confusion, and sense the owner's mood swings, it is no longer a mere audiovisual terminal but the "intelligent operating system" of family life. This evolution is exactly technology innovation's best answer to human needs.
03 Lessons from the Case: Redefining the Product as Technology Advances
While most brands still compete on "screen-to-body ratio and resolution," Changhong, through Yunfan AI, answers a more essential question: in the age of fragmented mobile entertainment, why does the TV exist? The answer—as the irreplaceable hub of family emotional interaction. From the companionship of the Panda virtual human "Xiaobai," to seamless cross-platform content connection, to intergenerationally friendly interaction design, Changhong proves the value of TV AI lies not in being "smarter than a fridge" but in "becoming the family emotional bond that only a TV can be."
Looking back from the centenary coordinate of television, Yunfan AI brings not only a technology upgrade: as 680 million households' TV screens are injected with an intelligent soul, as hundreds of millions of ultra-HD terminals become nerve endings sensing family needs, the TV's value as the AI-age entry point grows ever clearer. It is both the control center connecting smart devices and the emotional carrier depositing family memory, and further the life assistant serving all family members. In this sense, what Changhong grants the TV through Yunfan AI is exactly the core capability letting this century-old product rebirth in the smart age: from a household staple everyone owns to an indispensable smart hub.
